Seventy-four percent of customers now shop across more than one channel during every purchase. This creates new demand-planning and experience challenges for even the most celebrated brands.
If inventory isn’t available wherever your customer happens to be, sales are at risk—even if you nail every other aspect of the experience. How can you make sure stock is available everywhere at once?
Online consumers love video—and they really love it when it’s live. In fact, your brand can drive roughly 600 percent more interactions just by streaming video live instead of uploading a pre-produced clip.
Omnichannel retail is all about customer centricity. It provides a new framework for creating a business strategy built to meet customers’ needs and wants, in hopes of building strong relationships that result in a high average lifetime value.
Brick-and-mortar retail was supposed to be dead. But while many legacy retailers have had a rough go of it, modern retailers, including boutiques, aren’t just surviving. They’re finding ways to thrive. Research shows that for every company shuttering its stores, more than five other brands are opening new stores to fill that space.
Today’s retailers can’t survive without at least some elements of omnichannel retail at work in their stores. This is especially true for businesses operating multiple store locations.
Your biggest purchasers and most vocal brand advocates play a huge role in growing your customer base, so it makes sense to try to attract as many of these ideal customers as possible. Here are some tips to get the ball rolling.
Launching a boutique is hard work, and growing the business is even harder. But there are great tools out there that will simplify your workload and help you accomplish more in less time—even if you’re starting out as a one-person operation.
Starting a retail business during a recession might not sound like the best idea. But for Nicole Whitesell, it was a logical next step following years of successfully selling products online.
Fast-forward to today, and Nicole’s business has grown into one of the top boutiques in the Portland, Oregon area with four locations and a thriving online store.
Marketing a small business means making tough choices when it comes to dividing your budget across campaigns.
It’s tempting to focus only on what you think will be the highest-ROI strategies, but it’s important to diversify your approach to make sure you’re reaching your target audience.