6 Ways to Drive In-Store Traffic to Your Retail Boutique

With so many online shopping options and so much social media out there, it’s easy to get distracted and forget just how important brick and mortar is to your business. With all that constant competition for attention, it takes more than the old retail playbook to attract visitors to your physical store. You’ve got to consistently reach out and experiment to keep growing.

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Why Brands are Doubling Down on Direct to Consumer as a Key Retail Channel

Direct-to-consumer (DTC) selling isn’t easy. It requires a lot of hard work in the marketing and messaging department and an uncompromising customer focus. Without the convenience of traditional distribution channels, DTC brands have to start from scratch. However, DTC continues to be a popular business model for new retail startups because it offers a number of unique advantages:

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Retail Unicorns: 5 Brands Leading the Charge

Image Source: Away Travel

You can learn a lot by studying the businesses that break the mold of traditional retail. Although your own brand might not be one of the “retail unicorns” that have grown into billion-dollar businesses, you can still borrow a thing or two from the businesses that faced an uphill battle—and won.

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Consumers Are Demanding a Better Experience—Here’s How Accumula Can Help

Despite dramatic transformations in retail strategy over the past few years, most retailers are still playing catch-up to meet customer expectations.

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5 Essential Tools for Growing Your Boutique Business

Operating a boutique with limited time and resources takes a lot of energy. Having the right retail technology in place can help you maximize your time and make your life easier. But with so many retail solutions out there, how do you prioritize the ones that will be most helpful for growing your boutique business? 

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How to Build Customer Loyalty Through Experiential Retail

Trader Joe’s isn’t your typical grocery store. Instead of offering a broad selection of items in a huge space, TJ’s curates its products carefully and makes them easy to find by keeping the store’s footprint small. And although many of the products are fairly standard, they’re presented in unique, branded packaging, and many products achieve cult status among customers.

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Live Chat and Chatbots: The New Unsung Heroes of Retail?

Your customers want quick, responsive customer service. But the expectation of prompt customer engagement can be a burden on your limited resources.

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How Physical Stores are Driving Online Sales for DTC Retailers

Direct-to-consumer (DTC) brands like Glossier and Warby Parker have become huge success stories by going outside of traditional retail channels and focusing on online sales.

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5 Ways To Build Your Boutique and Create an Unforgettable Brand!

Don’t let the Debbie Downers discourage you; it’s an excellent time to start a boutique retail brand. Small businesses now have unprecedented access to technology that can help them connect with customers like never before.

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How Accumula Helps You Focus on Your Customers, Not Your Software

Your customers witness the power of technology on a daily basis. They use their smartphones to deposit checks, monitor their heart rate and REM sleep, and summon vehicles to pick them up wherever they’re standing.

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