Headless commerce has been a hot topic among retail brands. And with the explosive growth of eCommerce this year, even more so.
Headless commerce platforms enable your brand to manage data and experiences independently of the front-end systems that shoppers interact with.
Today, customers shop across multiple channels: in-store, on your site using tablets and phones, and on Facebook, Amazon and eBay. This simplicity and choice on the customer side has become second-nature, but it means huge operational challenges on the retailer’s side.
As a retailer, you’ve probably heard a lot about omnichannel commerce over the past few years, and one of the key topics in this field is the rise of Buy Online, Pickup in Store (BOPIS).
Seventy-four percent of customers now shop across more than one channel during every purchase. This creates new demand-planning and experience challenges for even the most celebrated brands.
If inventory isn’t available wherever your customer happens to be, sales are at risk—even if you nail every other aspect of the experience. How can you make sure stock is available everywhere at once?
Online consumers love video—and they really love it when it’s live. In fact, your brand can drive roughly 600 percent more interactions just by streaming video live instead of uploading a pre-produced clip.
Omnichannel retail is all about customer centricity. It provides a new framework for creating a business strategy built to meet customers’ needs and wants, in hopes of building strong relationships that result in a high average lifetime value.
Brick-and-mortar retail was supposed to be dead. But while many legacy retailers have had a rough go of it, modern retailers, including boutiques, aren’t just surviving. They’re finding ways to thrive. Research shows that for every company shuttering its stores, more than five other brands are opening new stores to fill that space.
Today’s retailers can’t survive without at least some elements of omnichannel retail at work in their stores. This is especially true for businesses operating multiple store locations.
Your biggest purchasers and most vocal brand advocates play a huge role in growing your customer base, so it makes sense to try to attract as many of these ideal customers as possible. Here are some tips to get the ball rolling.