Recent Posts by Evan Brubaker

Evan Brubaker is co-founder and CEO of Accumula. He has architected solutions and technology stacks for retailers from Mainstreet to Madison Ave. He is obsessed with finding ways to improve both Customer and Employee experience.
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What Is Omnichannel Retail and Why Does It Matter? aka, The Story of Mary

Imagine a customer named Mary walks by your retail store on her way to work. She doesn’t have time to stop and shop, but a jacket in your storefront window catches her eye. 

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Live Chat and Chatbots: The New Unsung Heroes of Retail?

Your customers want quick, responsive customer service. But the expectation of prompt customer engagement can be a burden on your limited resources.

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5 Ways To Build Your Boutique and Create an Unforgettable Brand!

Don’t let the Debbie Downers discourage you; it’s an excellent time to start a boutique retail brand. Small businesses now have unprecedented access to technology that can help them connect with customers like never before.

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How Accumula Helps You Focus on Your Customers, Not Your Software

Your customers witness the power of technology on a daily basis. They use their smartphones to deposit checks, monitor their heart rate and REM sleep, and summon vehicles to pick them up wherever they’re standing.

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Unifying the Customer Experience: Instore + Online + Backoffice

You’ve got a thriving online site and you’ve started opening brick-and-mortar stores, so the hard work of “going omnichannel” is done, right? 

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4 Strategies to Build the Omnichannel Retail Stack of Your Dreams

Your most valuable customer is the one who will shop your brand in-store, online, and anywhere else you decide to go. 

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Why Your Customer is the Only Channel that Matters

Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop. 

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