Recent Posts by Evan Brubaker

Evan Brubaker is co-founder and CEO of Accumula. He has architected solutions and technology stacks for retailers from Mainstreet to Madison Ave. He is obsessed with finding ways to improve both Customer and Employee experience.
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Leading the Way in Retail: Adorn

Starting a retail business during a recession might not sound like the best idea. But for Nicole Whitesell, it was a logical next step following years of successfully selling products online.

Fast-forward to today, and Nicole’s business has grown into one of the top boutiques in the Portland, Oregon area with four locations and a thriving online store.

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Online or In-Store? Where to Spend Your Marketing Dollars

Marketing a small business means making tough choices when it comes to dividing your budget across campaigns. 

It’s tempting to focus only on what you think will be the highest-ROI strategies, but it’s important to diversify your approach to make sure you’re reaching your target audience.

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Phygital Retail: Another Buzzword or the Next Big Thing?

It can be tough to separate fast-burning fads from meaningful trends that deserve your attention. But while “phygital retail” might sound like a punchy buzzword invented by marketers, it accurately represents a new—and better—way to build a retail business.

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4 Ways to Get Your Ecommerce Store Ready for the Holidays

For shoppers, the holiday season is best described as joyful chaos. We all love a good family gathering and an excuse to overindulge in food and fun, but these festivities also tend to bring a flurry of shopping and rushed decision-making.

Your customers are feeling the pressure to buy the right gifts and deliver a flawless holiday celebration. To do it, they need your help. 

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Relevancy is King: 4 Ways to Use In-Store Data to Drive Personalized Marketing for Your Brand

Data can tell you a lot about your online customers: what products they view, which purchases they make, and what their wildest hopes and dreams are. (Okay, we’re not quite there ... yet.) But many brands are flying blind when it comes to understanding their brick-and-mortar customers. 

This doesn’t have to be the case. With a few changes to your physical store, you can start gathering data similar to the kind your online store automatically provides, which will allow you to create personalized marketing for in-store customers

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What Is Omnichannel Retail and Why Does It Matter? aka, The Story of Mary

Imagine a customer named Mary walks by your retail store on her way to work. She doesn’t have time to stop and shop, but a jacket in your storefront window catches her eye. 

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Live Chat and Chatbots: The New Unsung Heroes of Retail?

Your customers want quick, responsive customer service. But the expectation of prompt customer engagement can be a burden on your limited resources.

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5 Ways To Build Your Boutique and Create an Unforgettable Brand!

Don’t let the Debbie Downers discourage you; it’s an excellent time to start a boutique retail brand. Small businesses now have unprecedented access to technology that can help them connect with customers like never before.

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How Accumula Helps You Focus on Your Customers, Not Your Software

Your customers witness the power of technology on a daily basis. They use their smartphones to deposit checks, monitor their heart rate and REM sleep, and summon vehicles to pick them up wherever they’re standing.

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Unifying the Customer Experience: Instore + Online + Backoffice

You’ve got a thriving online site and you’ve started opening brick-and-mortar stores, so the hard work of “going omnichannel” is done, right? 

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