Imagine a customer named Mary walks by your retail store on her way to work. She doesn’t have time to stop and shop, but a jacket in your storefront window catches her eye.
Your customers want quick, responsive customer service. But the expectation of prompt customer engagement can be a burden on your limited resources.
Don’t let the Debbie Downers discourage you; it’s an excellent time to start a boutique retail brand. Small businesses now have unprecedented access to technology that can help them connect with customers like never before.
Your customers witness the power of technology on a daily basis. They use their smartphones to deposit checks, monitor their heart rate and REM sleep, and summon vehicles to pick them up wherever they’re standing.
You’ve got a thriving online site and you’ve started opening brick-and-mortar stores, so the hard work of “going omnichannel” is done, right?
Today’s shoppers have more ways than ever before to shop their favorite brands. With so many channels at their fingertips, customers expect a higher level of choice, flexibility, and convenience, no matter where they shop.