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Recent Posts by Evan Brubaker

Evan Brubaker is co-founder and CEO of Accumula. He has architected solutions and technology stacks for retailers from Mainstreet to Madison Ave. He is obsessed with finding ways to improve both Customer and Employee experience.
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Magento POS Integration: How to Integrate Magento with Your Point of Sale

As a retailer selling in multiple channels, it can be challenging to manage your operations and maintain data accuracy across your tech stack. 

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Lightspeed Onsite is Dead: What Are the Alternatives?

Lightspeed Onsite is “retiring.” If you're a Lightspeed Onsite user, that's a polite way of saying that you’ve got another business challenge. After the last year of uncertainty, you’re probably thinking this is terrible timing.

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eCommerce POS Integration: How to Integrate a POS with a Website

While eCommerce sales have been growing quicker than brick-and-mortar store sales in the past few years, this growth took a massive leap forward in 2020

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How to Do Multi Channel Inventory Management with One Simple Integration

Without the right setup, retailers quickly run into problems keeping accurate and available inventory across all sales channels (i. e. multi-channel inventory management.)

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Headless Inventory Management: How Distributed Truth Helps Multi-Channel Retailers Operate Efficiently

Headless commerce has been a hot topic among retail brands. And with the explosive growth of eCommerce this year, even more so.

Headless commerce platforms enable your brand to manage data and experiences independently of the front-end systems that shoppers interact with

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How to Do Multi-Channel Inventory Sync in Retail without Adding Complexity

Today, customers shop across multiple channels: in-store, on your site using tablets and phones, and on Facebook, Amazon and eBay. This simplicity and choice on the customer side has become second-nature, but it means huge operational challenges on the retailer’s side.

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BOPIS in Retail: How to Create an In-Store Pickup Experience Rivaling the Big Brands

As a retailer, you’ve probably heard a lot about omnichannel commerce over the past few years, and one of the key topics in this field is the rise of Buy Online, Pickup in Store (BOPIS). 

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How 100% Inventory Availability Can Help You Maximize Sales

Seventy-four percent of customers now shop across more than one channel during every purchase. This creates new demand-planning and experience challenges for even the most celebrated brands. 

If inventory isn’t available wherever your customer happens to be, sales are at risk—even if you nail every other aspect of the experience. How can you make sure stock is available everywhere at once?

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Social Selling: Running Successful Events with Facebook Live and CommentSold

Online consumers love video—and they really love it when it’s live. In fact, your brand can drive roughly 600 percent more interactions just by streaming video live instead of uploading a pre-produced clip.

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