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Recent Posts by Jon DeMone

Jon is an experienced leader with a history of working in technology and retail. Throughout his career he has been on the front lines of retail expansion for Apple and Warby Parker. Skilled in UI, resource management, trend analysis, retail operations and performance management. He prides himself in being a subject matter expert in creating omnichannel experiences for customers.
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What Does Omnichannel Retail Actually Look Like?

Omnichannel retail is all about customer centricity. It provides a new framework for creating a business strategy built to meet customers’ needs and wants, in hopes of building strong relationships that result in a high average lifetime value.

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The Future of Retail: Orchestrating an Omnichannel Retail Customer Experience

Today’s retailers can’t survive without at least some elements of omnichannel retail at work in their stores. This is especially true for businesses operating multiple store locations.

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How to Design the Perfect Return Policy

Want to increase customer satisfaction? Make sure you have a great return policy in place. Though some businesses think of returns and exchanges as a necessary evil of the retail world, there’s plenty of evidence that a customer-friendly return policy can improve customer satisfaction and even improve your bottom line.

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Why Brands are Doubling Down on Direct to Consumer as a Key Retail Channel

Direct-to-consumer (DTC) selling isn’t easy. It requires a lot of hard work in the marketing and messaging department and an uncompromising customer focus. Without the convenience of traditional distribution channels, DTC brands have to start from scratch. However, DTC continues to be a popular business model for new retail startups because it offers a number of unique advantages:

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Retail Unicorns: 5 Brands Leading the Charge

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You can learn a lot by studying the businesses that break the mold of traditional retail. Although your own brand might not be one of the “retail unicorns” that have grown into billion-dollar businesses, you can still borrow a thing or two from the businesses that faced an uphill battle—and won.

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Consumers Are Demanding a Better Experience—Here’s How Accumula Can Help

Despite dramatic transformations in retail strategy over the past few years, most retailers are still playing catch-up to meet customer expectations.

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How to Build Customer Loyalty Through Experiential Retail

Trader Joe’s isn’t your typical grocery store. Instead of offering a broad selection of items in a huge space, TJ’s curates its products carefully and makes them easy to find by keeping the store’s footprint small. And although many of the products are fairly standard, they’re presented in unique, branded packaging, and many products achieve cult status among customers.

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How Physical Stores are Driving Online Sales for DTC Retailers

Direct-to-consumer (DTC) brands like Glossier and Warby Parker have become huge success stories by going outside of traditional retail channels and focusing on online sales.

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From Brick to Click: 5 Trends Shaping the Retail Shopping Experience

The retail world is changing fast, and it won’t slow down anytime soon. New technologies and shopping habits are challenging brands of all sizes to keep up with new customer expectations. The good news is that retail is still the place to be. In May 2019, U.S. retailers generated 3.1 percent year-over-year sales growth

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