How to Design the Perfect Return Policy

Want to increase customer satisfaction? Make sure you have a great return policy in place. Though some businesses think of returns and exchanges as a necessary evil of the retail world, there’s plenty of evidence that a customer-friendly return policy can improve customer satisfaction and even improve your bottom line.

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Why Brand Loyalty Is Built on Customer Experiences, Not Pricing

You can’t help but love seeing a familiar face walk into your store. As you build your business, your most important customers are the ones who become your biggest fans and keep coming back.

The 80/20 rule is alive and well for retailers: Successful brands can expect to see roughly 80 percent of their sales from just 20 percent of their customer base. Just don’t trick yourself into thinking that low prices are key to building customer loyalty. 

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How to Create the Ultimate Shopping Experience In-Store and Online

You want your customers to love your brand, regardless of how they shop. In-store? Online? Who cares, as long as they keep coming back!

In reality, it’s not a question of whether to prioritize in-store or online shopping; it’s all about creating a magnetic shopping experience. Most shoppers are using both channels on a regular basis, as well as mobile and social media. You need to be sure that wherever they go, they’ll have the best possible shopping experience.

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How to Create a Millennial-Approved Retail Experience

Millennials aren’t kids anymore. The majority have entered the workforce, built careers, and pursued milestones such as marriage, home ownership, and starting a family. As a result, today’s millennials are a major force in retail, accounting for 30 percent of all retail sales in the United States. 

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4 Ways to Get Your Ecommerce Store Ready for the Holidays

For shoppers, the holiday season is best described as joyful chaos. We all love a good family gathering and an excuse to overindulge in food and fun, but these festivities also tend to bring a flurry of shopping and rushed decision-making.

Your customers are feeling the pressure to buy the right gifts and deliver a flawless holiday celebration. To do it, they need your help. 

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5 Ideas for Creating the Ultimate Holiday Shopping Experience (In-Store and Online)

Every retailer counts on strong sales during the holiday shopping season. But small businesses can’t always count on a major advertising budget to compete with the retail giants like Amazon. 

However, whether you have one store or 100, you can delight shoppers by giving them a memorable shopping experience and personalized service.

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What Is Omnichannel Retail and Why Does It Matter? aka, The Story of Mary

Imagine a customer named Mary walks by your retail store on her way to work. She doesn’t have time to stop and shop, but a jacket in your storefront window catches her eye. 

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Why Brands are Doubling Down on Direct to Consumer as a Key Retail Channel

Direct-to-consumer (DTC) selling isn’t easy. It requires a lot of hard work in the marketing and messaging department and an uncompromising customer focus. Without the convenience of traditional distribution channels, DTC brands have to start from scratch. However, DTC continues to be a popular business model for new retail startups because it offers a number of unique advantages:

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Retail Unicorns: 5 Brands Leading the Charge

Image Source: Away Travel

You can learn a lot by studying the businesses that break the mold of traditional retail. Although your own brand might not be one of the “retail unicorns” that have grown into billion-dollar businesses, you can still borrow a thing or two from the businesses that faced an uphill battle—and won.

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Consumers Are Demanding a Better Experience—Here’s How Accumula Can Help

Despite dramatic transformations in retail strategy over the past few years, most retailers are still playing catch-up to meet customer expectations.

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