Seventy-four percent of customers now shop across more than one channel during every purchase. This creates new demand-planning and experience challenges for even the most celebrated brands.
If inventory isn’t available wherever your customer happens to be, sales are at risk—even if you nail every other aspect of the experience. How can you make sure stock is available everywhere at once?
Your biggest purchasers and most vocal brand advocates play a huge role in growing your customer base, so it makes sense to try to attract as many of these ideal customers as possible. Here are some tips to get the ball rolling.
Launching a boutique is hard work, and growing the business is even harder. But there are great tools out there that will simplify your workload and help you accomplish more in less time—even if you’re starting out as a one-person operation.
Data can tell you a lot about your online customers: what products they view, which purchases they make, and what their wildest hopes and dreams are. (Okay, we’re not quite there ... yet.) But many brands are flying blind when it comes to understanding their brick-and-mortar customers.
This doesn’t have to be the case. With a few changes to your physical store, you can start gathering data similar to the kind your online store automatically provides, which will allow you to create personalized marketing for in-store customers.
With so many online shopping options and so much social media out there, it’s easy to get distracted and forget just how important brick and mortar is to your business. With all that constant competition for attention, it takes more than the old retail playbook to attract visitors to your physical store. You’ve got to consistently reach out and experiment to keep growing.
Operating a boutique with limited time and resources takes a lot of energy. Having the right retail technology in place can help you maximize your time and make your life easier. But with so many retail solutions out there, how do you prioritize the ones that will be most helpful for growing your boutique business?
Don’t let the Debbie Downers discourage you; it’s an excellent time to start a boutique retail brand. Small businesses now have unprecedented access to technology that can help them connect with customers like never before.
You’ve built up a steady flow of customers (congrats!), but you need to keep them coming back so you can keep growing. Inspiring and retaining those customers has big implications for your brand’s future success. But how do you do that, exactly?
You’ve got a thriving online site and you’ve started opening brick-and-mortar stores, so the hard work of “going omnichannel” is done, right?