How to Identify Your Best Customers and Gain More of Them

Your biggest purchasers and most vocal brand advocates play a huge role in growing your customer base, so it makes sense to try to attract as many of these ideal customers as possible. Here are some tips to get the ball rolling.

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How to Simplify Boutique Operations to Save Time and Stress Less

Launching a boutique is hard work, and growing the business is even harder. But there are great tools out there that will simplify your workload and help you accomplish more in less time—even if you’re starting out as a one-person operation.

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Relevancy is King: 4 Ways to Use In-Store Data to Drive Personalized Marketing for Your Brand

Data can tell you a lot about your online customers: what products they view, which purchases they make, and what their wildest hopes and dreams are. (Okay, we’re not quite there ... yet.) But many brands are flying blind when it comes to understanding their brick-and-mortar customers. 

This doesn’t have to be the case. With a few changes to your physical store, you can start gathering data similar to the kind your online store automatically provides, which will allow you to create personalized marketing for in-store customers

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6 Ways to Drive In-Store Traffic to Your Retail Boutique

With so many online shopping options and so much social media out there, it’s easy to get distracted and forget just how important brick and mortar is to your business. With all that constant competition for attention, it takes more than the old retail playbook to attract visitors to your physical store. You’ve got to consistently reach out and experiment to keep growing.

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5 Essential Tools for Growing Your Boutique Business

Operating a boutique with limited time and resources takes a lot of energy. Having the right retail technology in place can help you maximize your time and make your life easier. But with so many retail solutions out there, how do you prioritize the ones that will be most helpful for growing your boutique business? 

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5 Ways To Build Your Boutique and Create an Unforgettable Brand!

Don’t let the Debbie Downers discourage you; it’s an excellent time to start a boutique retail brand. Small businesses now have unprecedented access to technology that can help them connect with customers like never before.

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6 Ways Retailers Can Build Brand Loyalty in 2019

You’ve built up a steady flow of customers (congrats!), but you need to keep them coming back so you can keep growing. Inspiring and retaining those customers has big implications for your brand’s future success. But how do you do that, exactly?

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Unifying the Customer Experience: Instore + Online + Backoffice

You’ve got a thriving online site and you’ve started opening brick-and-mortar stores, so the hard work of “going omnichannel” is done, right? 

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4 Strategies to Build the Omnichannel Retail Stack of Your Dreams

Your most valuable customer is the one who will shop your brand in-store, online, and anywhere else you decide to go. 

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From Brick to Click: 5 Trends Shaping the Retail Shopping Experience

The retail world is changing fast, and it won’t slow down anytime soon. New technologies and shopping habits are challenging brands of all sizes to keep up with new customer expectations. The good news is that retail is still the place to be. In May 2019, U.S. retailers generated 3.1 percent year-over-year sales growth

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