Data can tell you a lot about your online customers: what products they view, which purchases they make, and what their wildest hopes and dreams are. (Okay, we’re not quite there ... yet.) But many brands are flying blind when it comes to understanding their brick-and-mortar customers.
This doesn’t have to be the case. With a few changes to your physical store, you can start gathering data similar to the kind your online store automatically provides, which will allow you to create personalized marketing for in-store customers.