As a retailer selling in multiple channels, it can be challenging to manage your operations and maintain data accuracy across your tech stack.
As a retailer selling in multiple channels, it can be challenging to manage your operations and maintain data accuracy across your tech stack.
While eCommerce sales have been growing quicker than brick-and-mortar store sales in the past few years, this growth took a massive leap forward in 2020.
Without the right setup, retailers quickly run into problems keeping accurate and available inventory across all sales channels (i. e. multi-channel inventory management.)
Headless commerce has been a hot topic among retail brands. And with the explosive growth of eCommerce this year, even more so.
Headless commerce platforms enable your brand to manage data and experiences independently of the front-end systems that shoppers interact with.
Today, customers shop across multiple channels: in-store, on your site using tablets and phones, and on Facebook, Amazon and eBay. This simplicity and choice on the customer side has become second-nature, but it means huge operational challenges on the retailer’s side.
As a retailer, you’ve probably heard a lot about omnichannel commerce over the past few years, and one of the key topics in this field is the rise of Buy Online, Pickup in Store (BOPIS).
Online consumers love video—and they really love it when it’s live. In fact, your brand can drive roughly 600 percent more interactions just by streaming video live instead of uploading a pre-produced clip.
Your biggest purchasers and most vocal brand advocates play a huge role in growing your customer base, so it makes sense to try to attract as many of these ideal customers as possible. Here are some tips to get the ball rolling.
Marketing a small business means making tough choices when it comes to dividing your budget across campaigns.
It’s tempting to focus only on what you think will be the highest-ROI strategies, but it’s important to diversify your approach to make sure you’re reaching your target audience.
You want your customers to love your brand, regardless of how they shop. In-store? Online? Who cares, as long as they keep coming back!
In reality, it’s not a question of whether to prioritize in-store or online shopping; it’s all about creating a magnetic shopping experience. Most shoppers are using both channels on a regular basis, as well as mobile and social media. You need to be sure that wherever they go, they’ll have the best possible shopping experience.