Every retailer counts on strong sales during the holiday shopping season. But small businesses can’t always count on a major advertising budget to compete with the retail giants like Amazon.
However, whether you have one store or 100, you can delight shoppers by giving them a memorable shopping experience and personalized service.
With so many online shopping options and so much social media out there, it’s easy to get distracted and forget just how important brick and mortar is to your business. With all that constant competition for attention, it takes more than the old retail playbook to attract visitors to your physical store. You’ve got to consistently reach out and experiment to keep growing.
Your customers want quick, responsive customer service. But the expectation of prompt customer engagement can be a burden on your limited resources.
Direct-to-consumer (DTC) brands like Glossier and Warby Parker have become huge success stories by going outside of traditional retail channels and focusing on online sales.
Don’t let the Debbie Downers discourage you; it’s an excellent time to start a boutique retail brand. Small businesses now have unprecedented access to technology that can help them connect with customers like never before.
You’ve built up a steady flow of customers (congrats!), but you need to keep them coming back so you can keep growing. Inspiring and retaining those customers has big implications for your brand’s future success. But how do you do that, exactly?
Your most valuable customer is the one who will shop your brand in-store, online, and anywhere else you decide to go.
When you’re just getting your business off the ground, the best point-of-sale (POS) solution is the one that makes life easiest for the store associate—and the one that fits your tight operating budget, of course.
