Customers Still Love Shopping at Brick-and-Mortar Stores—Here’s Why

Brick-and-mortar retail was supposed to be dead. But while many legacy retailers have had a rough go of it, modern retailers, including boutiques, aren’t just surviving. They’re finding ways to thrive. Research shows that for every company shuttering its stores, more than five other brands are opening new stores to fill that space.

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The Future of Retail: Orchestrating an Omnichannel Retail Customer Experience

Today’s retailers can’t survive without at least some elements of omnichannel retail at work in their stores. This is especially true for businesses operating multiple store locations.

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Phygital Retail: Another Buzzword or the Next Big Thing?

It can be tough to separate fast-burning fads from meaningful trends that deserve your attention. But while “phygital retail” might sound like a punchy buzzword invented by marketers, it accurately represents a new—and better—way to build a retail business.

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How to Create a Millennial-Approved Retail Experience

Millennials aren’t kids anymore. The majority have entered the workforce, built careers, and pursued milestones such as marriage, home ownership, and starting a family. As a result, today’s millennials are a major force in retail, accounting for 30 percent of all retail sales in the United States. 

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What Is Omnichannel Retail and Why Does It Matter? aka, The Story of Mary

Imagine a customer named Mary walks by your retail store on her way to work. She doesn’t have time to stop and shop, but a jacket in your storefront window catches her eye. 

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Why Brands are Doubling Down on Direct to Consumer as a Key Retail Channel

Direct-to-consumer (DTC) selling isn’t easy. It requires a lot of hard work in the marketing and messaging department and an uncompromising customer focus. Without the convenience of traditional distribution channels, DTC brands have to start from scratch. However, DTC continues to be a popular business model for new retail startups because it offers a number of unique advantages:

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Retail Unicorns: 5 Brands Leading the Charge

Image Source: Away Travel

You can learn a lot by studying the businesses that break the mold of traditional retail. Although your own brand might not be one of the “retail unicorns” that have grown into billion-dollar businesses, you can still borrow a thing or two from the businesses that faced an uphill battle—and won.

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How to Build Customer Loyalty Through Experiential Retail

Trader Joe’s isn’t your typical grocery store. Instead of offering a broad selection of items in a huge space, TJ’s curates its products carefully and makes them easy to find by keeping the store’s footprint small. And although many of the products are fairly standard, they’re presented in unique, branded packaging, and many products achieve cult status among customers.

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Live Chat and Chatbots: The New Unsung Heroes of Retail?

Your customers want quick, responsive customer service. But the expectation of prompt customer engagement can be a burden on your limited resources.

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How Physical Stores are Driving Online Sales for DTC Retailers

Direct-to-consumer (DTC) brands like Glossier and Warby Parker have become huge success stories by going outside of traditional retail channels and focusing on online sales.

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